Cape Town · Est. 2024
Get one percent better.
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The idea
Nobody gets
good at once.
OnePercent started in a Sea Point flat with a simple frustration: kit that either looked good or performed, never both, and almost none of it made for the way we actually train here — wind, salt, granite, heat, and a mountain in the middle of the city.
So we build in small increments. One seam moved. One gram taken out. One fabric run rejected. The gains are boring on any given day and unmistakable over a year.
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1% better, daily, for a year
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Fabric runs rejected
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Cape Town stockists
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Stretch recovery after 50 washes
Shop by intent
Three states.
The core
Start here.
Why we are called this
The only maths
that matters.
Improve by one percent a day and you end the year thirty-seven times better. Slip by one percent a day and you end it at almost nothing. Same effort, opposite direction. Every decision we make about a garment is measured against that curve.
1.01365 =
0
One percent better, every day, for a year.
0.99365 =
0
One percent worse, every day, for a year.
Where it is tested
If it survives
the south-easter,
it ships.
Every piece goes out with the run club before it goes on the site: Lion’s Head at dawn, the promenade in a gale, Newlands in the rain, a Karoo weekend in forty degrees. If a seam rubs at kilometre eighteen, it goes back to the pattern table.
- — Wear-tested by 40 runners, lifters and surfers across the Cape
- — Cut and sewn in Cape Town and Durban
- — Fabric partners audited annually, mill certificates on request
Wear it in
Try it for 30 days. Train in it, wash it, sweat in it. If it is not right, send it back — worn is fine.
Made to last
Every garment is guaranteed for two years against anything that is our fault. We repair before we replace.
One percent back
One percent of every sale funds junior athletics clubs in the Cape Flats. Published every quarter, to the rand.
First access
Drops sell out.
Be early.
One email a month. Restocks, new colourways, and the training notes people actually keep.